Local Business - Gary Mialocq & Associates - Vocational Rehabilitation Specialists

Local Offline Businesses

Do you have a small business (1-10 employees), that is largely offline? Are your clientele mostly local? For example...

landscaping company -- get the jump on competitors
specialty retailer -- build a devoted clientele
themed restaurant -- run "Net specials of the week"
local manufacturer -- attract and support customers.

Well...

Surprise!

You do need a Web site. Think of a Web site as a super-Yellow Pages ad... with 100 times the results... at 1/10 of the price. People are searching less and less by the offline and more by the online ...

This is an important concept. More and more, your potential clients are forsaking those heavy Yellow Pages paper books for Google and other engines. It's easy and fast to do a search for "bagpiper Montpelier" -- and if you don't find a bagpiper in the town of Montpelier, widen the search to "bagpiper Vermont" -- try widening your search with Yellow Pages!

If your small, local business does not use a Net presence to promote itself, keep in touch with its customers, extends its reach, and take your competitors' customers, your competitors will do it to you, and soon. Yes...

"Local businesses" are coming online. It's time -- develop a solid Web presence, generate some targeted traffic, and build loyalty through a newsletter for customers. Small businesses are using the Net to...

raise their local profile above that of competitors
promote locally and take customers from competitors
deepen relationships with customers through an e-zine (and build sales, too -- ex., "It's spring, which means it's time for aerating and fertilizing your lawn.")
build targeted traffic to find new customers, even grow new income streams
leverage their local expertise and knowledge for global clients, selling their goods online, even through online auctions (see article below).

SBI! takes you by the hand to accomplish all that. Just pick an employee, point them to SBI!...

And get started. CLICK HERE

Here are three sample articles from SBI!'s Tips 'n Techniques HQ about how to use SBI! to build, leverage and even take your local business... global!

Local Businesses With Local Clientele

Convert local business into global by building upon what you already have!

A Yellow Pages Ad or a Web site? Smart local business owners know the answer!

Local Business Masters Course

Local business owners never have enough time. They are in a constant whirl, watching their bottom line, racing to keep ahead of the competition, working to attract and retain more customers, trying to keep up to date, and so forth.

It's go, go, go... never straying too far from the "tried and true" in order to save time, money, and energy.

You would like to have a Web presence that works, especially if your main competitors have one. But you don't know how, or you don't have time to do it, or you are intimidated by the technology and e-learning curve, or all of the above. A Web site is just another "thing to do"... eventually.

And then there are those local business owners who are already online. But most of you have "given up" the Net, saying that it doesn't do anything for you. No traffic. No sales. In your opinion, a Web site is simply a "no-value-added" expense on the ledger.

Both of these groups, unfortunately, are stuck offline, using familiar but not always successful ways to promote and grow your business. You continue to shell out money for expensive 4"X2" Yellow Pages ads and hope for the best. (That's all you can do since there is no easy way to track ROI precisely.)

CLICK HERE